Geofencing is a location-based service through which a software program uses radio frequency Identification, cellular data, or WiFi. This will trigger a marketing action such as a social media advertisement or app notification when a mobile device tag enters or exits a virtual geographic boundary called geofence.
One example of geofencing is whenever you are walking through a coffee shop with the help of it, you will get a notification that they are providing a free drink or any other offer today itself.
Geofencing helps advertise is sent at the right place and time, which will help improve your engagement. Just process helps in targeting people who are most likely to take action. It can hyper-target prospects. Targeting the audience at the right time and place can be challenging but with this help. You can engage people by messaging them at the proper time and accurately.
Once you implement the Geo fencing will help you gain insight into the data matrix and see if the performance is better and you are getting better engagement. Collecting the information, including all the web browsing on your website or business purchase information. It can improve your business experience, increase engagement, and help you understand user behavior.
Different surveys have shown that with the help of geofencing, there is an increase in sales, more audience engagement, and a better understanding of the audience from location-based marketing. Many people will check their phones an average of 57 times a day. This could be a better way of targeting people and getting them to know about your business.
The geofencing process has been considered ten times more effective than any other marketing strategy. If you are afraid of taking risks and investing in Geo-targeting, you will get better results once you start.
