How to run a successful B2B marketing campaign
How to run a successful B2B marketing campaign – The best B2B marketing campaigns attend in detail to all phases….
Data Privacy vs Open Data in times of coronavirus
Data Privacy vs Open Data – Data, the fingerprint of recent times, cause controversy wherever they go. His supporters defend…
Data is the key to Artificial Intelligence, but bad data will only lead to Artificial Stupidity
Data is the key to Artificial Intelligence – “Garbage in, garbage out” has been a critical concept in computing since…
Analysis of data in the selective confinements of Madrid
Analysis of data in the selective confinements of Madrid Is it true that confined areas correspond to the neighbourhoods with…
Geomarketing: a powerful ally to increase sales
Geomarketing gains positions in the commercial strategies of companies. More and more brands are betting on these techniques, convinced of…
Keys to a successful SMS Marketing strategy
SMS Marketing strategy – While we have progressively stopped using SMS in our private communications, its use has skyrocketed in…