Quality of experience is a wide-ranging measurement of customer satisfaction levels. It will consider everything related to the consumer from their perspective on the product and needs. This should also include the consumer expectations regarding your product or service. Various brands delivering the service on expectation will create the best customer experiences. Providing good service to your customers builds trust and reliability in them for your company. They will remain loyal brand supporters of your business.
Factors that Influence Quality of Experience
To provide your customers with high-quality experiences, you must provide them with high-quality products or services they are paying for. But it will depend on their resources and systematic tools if you want to give your customers the best quality. So, improving system accessibility will help mitigate the impact of Issues like poor Internet connectivity, jitter, operating systems, and encryption methods. These are some of the factors that can influence the customer experience.
In this scenario, the Brand does not control these factors, including the quality of customers’ home Internet speed. For example, Amazon Prime, if you have good Internet speed, then you will have a high-quality experience, but if you don’t, then it will cause issues like slow loading or blurred videos.
However, brands do have control over how products or services are delivered. They can address the potential system issues and try to resolve them before they hurt the quality of customer experience.
Another factor influencing the quality of experience is the physical location where customers interact with a brand, for example, a shop. It may seem ordinary, but it can significantly impact the customer experience. If the customer is not in a good mood, it can affect the brand experience. So you cannot control their mode but try to maintain the brand consistency to help decrease the risk. If they expect something from your Brand, you should meet their expectations.
