Marketing is going through a big change. Artificial Intelligence (AI) in the marketing industry is becoming very important. A report by Markets and Markets says that the global AI in marketing market will grow from 5 billion in 2017 to 40 billion by 2025. This means it will grow at a Compound Annual Growth Rate (CAGR) of 29.79% during this time. This huge growth shows that AI will play a major role in marketing.
Importance of AI in Marketing and Its Empowering Tools for Users
AI can change marketing by automating repetitive tasks, analyzing vast amounts of data, and delivering personalised experiences to customers. Marketing workflows can become streamlined and campaigns optimized with AI tools, enabling data-driven decisions. This results in better returns on investment and customer satisfaction.
Such tools use machine learning algorithms, natural language processing, and computer vision. Content creation, data analysis, customer segmentation, and predictive analytics can also be done through automation. As processes become automated, marketers have more time and resources for strategic initiatives and creative work.
Further, AI marketing tools provide valuable customer insights – behaviour, preferences, and trends. Marketers can then tailor campaigns and messaging accordingly for maximum impact.
Top 10 AI Marketing Tools Every Marketer Needs in 2024
- Hootsuite with Owly AI Integration
Hootsuite is a comprehensive social media management platform that now offers Owly AI integration, powered by the latest language models like ChatGPT. With Owly AI, marketers can generate high-quality social media content, captions, and hashtags tailored to their brand voice and target audience.
Benefits of using Hootsuite with Owly AI Integration:
– Streamline social media content creation and scheduling
– Generate engaging and relevant content for multiple platforms
– Optimise hashtag usage for better reach and discoverability
– Save time and resources by automating repetitive tasks
- Persado
Persado is an AI-powered copywriting tool that helps marketers craft emotionally intelligent and persuasive messaging. It analyses data such as demographics, psychographics, and past behaviours to create compelling copy tailored to specific audience segments.
Benefits of using Persado:
– Improve conversion rates with emotionally resonant messaging
– Personalise messaging for different audience segments
– Optimise copy for various channels and touchpoints
– Gain insights into what messaging resonates best with your target audience
- Genie
Genie offers a robust platform using artificial intelligence to craft captivating, interactive experiences with products. This platform empowers brands to generate tailored 3D product configurators and virtual try-on environments, allowing customers to envision products in diverse scenarios effortlessly.
Benefits of using Genie:
– Enhance customer engagement and product visualization
– Provide personalised and interactive product demos
– Increase conversions by delivering tailored product experiences
– Stay ahead of the curve with cutting-edge visualization technology
- Albert.ai
Albert.ai utilizes artificial intelligence to assist companies in optimizing their marketing efforts across various platforms. Through machine learning algorithms, it examines audience data, streamlines ad expenditures, and provides data-driven insights. This allows for improved targeting and enhanced campaign effectiveness.
Benefits of using Albert.ai:
– Automate and optimise ad campaigns for maximum ROI
– Gain valuable insights into audience behaviour and preferences
– Improve targeting and personalization for better engagement
– Stay agile and responsive to market changes through predictive analytics
- Phrasee
Phrasee is an AI-powered language generation platform specifically designed for marketing campaigns. It uses natural language processing and machine learning to create highly effective and optimised email subject lines, push notifications, and social media captions.
Benefits of using Phrasee:
– Boost open rates and engagement with compelling language
– Optimise messaging for different channels and audience segments
– Save time and resources by automating copywriting tasks
– Continuously learn and improve through machine learning algorithms
- Brandwatch
Brandwatch is a comprehensive social media monitoring and analytics platform that uses AI to provide valuable insights into customer sentiment, brand reputation, and industry trends. It allows marketers to track and analyse conversations across multiple social media platforms and online sources.
Benefits of using Brandwatch:
– Monitor and respond to customer feedback and mentions in real-time
– Gain a deeper understanding of customer sentiment and behavior
– Identify industry trends and emerging topics for content ideation
– Measure the effectiveness of marketing campaigns and understand their impact
- Synthesia
Synthesia utilizes advanced artificial intelligence to craft compelling video material swiftly. This innovative platform uses AI avatars and natural language processing technology to generate personalised, data-driven videos tailored for diverse marketing objectives. Whether you need product demonstrations, explanatory clips, or social media content, Synthesia empowers marketers to create realistic, captivating visual experiences with remarkable ease and efficiency.
Benefits of using Synthesia:
– Produce high-quality video content at scale without the need for expensive production resources
– Create personalised and data-driven videos for targeted audience segments
– Enhance customer engagement and understanding through visual storytelling
– Save time and resources by automating video production processes
- Frase.io
Frase.io is an AI-powered content optimization platform designed to help marketers create SEO-friendly and engaging content. It analyses search data, top-ranking pages, and user intent to generate optimised outlines and recommendations for enhancing content quality and discoverability.
Benefits of using Frase.io:
– Improve organic search rankings and visibility
– Create content that aligns with user intent and search behaviour
– Save time and resources by automating content research and optimization
– Beat the competition with data-driven content strategies
- Optimove
Optimove utilizes artificial intelligence to offer a comprehensive perspective of customer conduct and analytical insights. Its purpose is to assist marketers in comprehending customer journeys, segmenting audiences, and optimizing campaigns to enhance engagement and retention. This platform consolidates customer data, allowing for a unified view.
Benefits of using Optimove:
– Gain a comprehensive understanding of customer behaviour and preferences
– Identify high-value audience segments for targeted campaigns
– Optimise customer experiences and journeys for improved retention
– Measure and improve campaign performance through data-driven insights
- Murf
Murf is an AI-powered voice generation platform that allows marketers to create realistic and natural-sounding voice overs for various marketing materials, such as videos, podcasts, and audio advertisements. It uses advanced speech synthesis technology to generate human-like voices in multiple languages.
Benefits of using Murf:
– Create high-quality voice overs without the need for professional voice actors
– Localize content for global audiences with multilingual voice generation
– Enhance engagement and brand consistency with personalised voice overs
– Save time and resources by automating voiceover production processes
Final Words
In today’s rapidly changing marketing world, businesses must use advanced AI tools to beat their competitors and provide outstanding customer experiences. The AI tools mentioned previously are just a small sample of the vast capability AI holds for marketing. They empower marketers to streamline processes effortlessly, gain valuable data-driven insights, and craft personalised, engaging content that truly resonates with their audience.
Using AI technology, marketers can automate repetitive, time-consuming tasks with ease, allowing them to focus their efforts on strategic initiatives and creative endeavors that drive real results. AI enables them to optimise marketing campaigns for maximum impact, making data-driven decisions that lead to better return on investment and higher customer satisfaction levels.
With AI on their side, marketers can explore new dimensions of efficiency, personalization, and innovative thinking, setting their businesses apart in an increasingly competitive world. Although artificial intelligence technologies enhance marketing abilities, they mustn’t substitute human creativity and experience entirely.
As AI evolves, new sophisticated marketing tools will surface, changing the digital world further. Marketers integrating AI will likely secure a competitive edge using this rapidly evolving environment.
Author Bio:
Nishant is a dynamic individual, passionate about engineering, and a keen observer of the latest technology trends. He is an innovative mindset and a commitment to staying up-to-date with advancements, he tackles complex challenges and shares valuable insights, making a positive impact in the ever-evolving world of advance technology.
Author LinkedIn: https://www.linkedin.com/in/nishantbijani/
